 Piia M. Aarma has been involved in communications for more than 20 years. Her experience includes corporate communications, marketing, website development, national-level lobbying, newspaper reporting and editing, magazine writing and online communications. She has broad industry and functional expertise, with specialties in strategic communications planning, image and positioning, media relations and crisis management. She has received several awards from the Public Relations Society of America, International Association of Business Communicators, CASE (Council for Advancement and Support of Education) Print Design regional design awards and the Peles. She was recognized as the Outstanding Communications Volunteer for Aloha United Way in 1992 and was named a finalist in Pacific Business News’ Women Who Mean Business in 2002 and 2005. In 2007, she was a finalist for Community Leader of the Year, Pacific Business News, and was honored by the SBA as the 2007 Women in Business Champion of the Year, City and County of Honolulu. Locating to Honolulu, Hawaii, from Washington, DC, in 1987 she joined Bank of Hawaii to lead the company’s corporate communications, including its Pacific, Asia and U.S. Mainland locations. In this role, she developed strategic integrated communications plans to position the company, its executives and staff as industry and community leaders. She developed and led crisis communications strategy and implementation. In 1996, she developed the company’s website and the beginnings of a long-term strategic plan for Internet communications and commerce. In 1997, she started her own PR and marketing consulting firm, Pineapple Tweed, in Honolulu.
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